Black Dog Barn – Privacy Policy

(Last updated: 3rd December 2025)

Black Dog Barn (“we”, “us”, “our”) is committed to protecting your personal information and respecting your privacy.
This policy explains what information we collect, how we use it, and your rights under UK GDPR.

If you have any questions, please contact:
info@blackdogbarn.co.uk

1. Who we are

Black Dog Barn
Email: info@blackdogbarn.co.uk

We provide:

  • Horse-related equipment and accessories

  • Services related to animal care and support

  • Affiliate recommendations for equine courses and products

We operate this website and process your data in line with the UK General Data Protection Regulation (UK GDPR).

Equestrian Services in County Durham

2. What information we collect

We collect information when you:

Buy a physical product

We collect:

  • Name

  • Billing address

  • Shipping address

  • Email address

  • Phone number

  • Order details

  • Payment status (via PayPal – we never see your full card details)

Book Services

For service enquiries or bookings, we may collect:

  • Name

  • Email

  • Phone number

  • Relevant service-related information you choose to share (e.g., details about your horse or booking requirements)

Purchase or sign up for an affiliate course

When you click an affiliate link, we may receive:

  • Confirmation that a purchase occurred

  • Commission reporting (no payment details)

We do NOT receive any personal financial information from affiliate partners

Contact us via the website

We receive the details you submit, such as:

  • Your name
  • Email address
  • Message content

Use our website

Our site collects basic information through:

  • Independent Analytics (privacy-focused, no cookies used*)
  • Standard server logs (IP address, device type, browser type)
  • Newsletter sign-ups (via MailerLite)

If you subscribe, we will collect:

  • Name
  • Email address
  • Your consent preference
  • We will update this section when the sign-up form goes live.

3. How we use your information

We use your information to:

  • Process and fulfil your orders
  • Send you order updates via email
  • Respond to your messages
  • Improve our website and products
  • Meet our legal and tax obligations
  • Protect against fraud
  • Send marketing emails (only when you have expressly opted in)

We do not sell or share your data with third-party advertisers.

4. Legal basis for using your data

Under UK GDPR, we rely on the following legal bases:

  • Contract – to process your orders
  • Consent – for marketing emails
  • Legitimate Interest – to respond to enquiries or improve the website
  • Legal Obligation – for record-keeping and accounting

5. Who we share your data with

Only trusted service providers who help us run our business:

  • Website Hosting: SiteGround – Stores the website and order data securely
  • Email (transactional): Brevo – Used for order confirmations and contact-form notifications
  • Email (business inbox): Google Workspace – Used to receive customer messages
  • Payments: PayPal – We never see your card details. PayPal processes them on their secure platform
  • Analytics: Independent Analytics – No personal identifiers or third-party tracking
  • Newsletter: MailerLite – Only if you subscribe

We only share what is necessary to provide services to you.

6. How long we keep your information

We retain data only as long as necessary:

  • Order records: 6 years (legal requirement for tax + accounting)
  • Contact form messages: up to 12 months
  • Email marketing list: until you unsubscribe
  • Website analytics: anonymised, no personal data stored

You can request deletion at any time.

7. Your rights

Under UK GDPR, you have the right to:

  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Restrict processing
  • Object to processing
  • Download your data (data portability)
  • Withdraw consent at any time

To exercise any of these rights, email:
info@blackdogbarn.co.uk

8. Cookies & tracking

This website uses minimal tracking.
Currently:

  • Independent Analytics: cookieless, privacy-friendly
  • Google Search Console: does not track users or store personal data
  • No advertising cookies
  • No remarketing
  • No Facebook Pixel
  • If this changes, we will update this policy.

9. Security

We store your data securely using:

  • SSL encryption (HTTPS)
  • Protected hosting environment (SiteGround)
  • Secure payment processing (PayPal)
  • Authenticated email systems (SPF/DKIM/DMARC)

Only authorised staff can access customer information.

10. Changes to this policy

We may update this Privacy Policy occasionally.
The latest version will always be available on this page.

11. Contact us

If you have any questions about this policy or your data, contact:

Black Dog Barn
Email: info@blackdogbarn.co.uk